I’ve been away for a while and while I was gone I read these books:
This is a teaser trailer. It is designed to pique interest. The assumption is that a lot of people have heard of the series and some will want to know what the hype is all about. They see this trailer and it tells them…nothing.
Well, almost nothing. You learn there is a woman—Tris Prior—in a broken city, in a broken future, and that she has a very important choice to make.
That’s all you learn. That’s enough to pique interest. It may be enough to spur a potential reader to learn more. It also tells avid fans (as if they didn’t already know) that the last book in the series is out. (The fourth book is something like a short-story addendum, but that’s a whole ‘nother thing.)
If there’s any website or anything else a traditional book trailer would do to direct viewers to take the next step, then I missed it. This trailer assumes that anyone whose interest has been piqued will go to Amazon or wherever they prefer in order to buy the book(s). And, in this case, they’re right! That’s the advantage of being a bestselling series.
Now, we’ve seen in the past that a lot of trailers from less-well-known writers who offer the same kind of tease, with the same lack of information, and the same lack of direction. They’re emulating trailers like this.
So, why don’t they work?
Simply put, they don’t have the platform to pull it off. Roth has buzz. She’s known. Her books are known. People talk about them. You’ve heard about them. We all know there’s something there that readers like or love. The other trailers, the emulators, they don’t have that.
Instead of following in the footsteps of those that do, they need to dare to be different.