Monthly Archives: December 2014

Happy 2015!

Reflecting back on 2014, it would easy to get hung up on how it was a “bad year” for me and for my family, because the first few months were difficult and the last few months have been especially difficult. … Continue reading

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Merry Christmas!

Our Christmas celebration is a three-fold event. It starts with the “Cristmas party,” during which Mark and I bring the boys and, usually, my Mom to the Crist family Christmas party. Over the years this event has been transformed to … Continue reading

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Marketing with Integrity

I don’t love marketing. A lot of the marketing I see is either founded on lies or on subtle deception. I don’t like that kind of marketing. And I don’t create that kind of marketing. My marketing is honest and … Continue reading

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My Kind of Proselytizing

For those of you who don’t know, I am a Christian. Christianity is a big part of my worldview and it inevitably ends up in nearly everything I write, yet none of what I write could be properly described as … Continue reading

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Trailer Time: Seasons Greetings

We’re all eager to get our books into the hands of our readers as soon as they’re ready. It’s natural, it’s normal, but it’s not necessarily a sign of marketing savvy. Okay, so this is a children’s book. I get … Continue reading

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The Other Side of Networking

When writers think of networking from a marketing perspective, they usually focus on building a network that can help the leverage the advantages of mouse-and-mouth marketing. Basically, from a marketing perspective, the primary advantages of social media are that consumers … Continue reading

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Corner or Not, Here I Come!

The novel I’m writing is called The Coveted One. It is the first of at least three books. It’s also two stories in one; the story that will extend over the next three or four books frames the story that … Continue reading

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