Category Archives: Business

Self-Publishing is Production and Distribution

Whenever you make your writing available to your readers, you are making a marketing decision. Whether the piece of writing is for sale or for free, whether it’s print or electronic, whether it’s distributed widely or narrowly, all these choices … Continue reading

Posted in Business | Tagged , , , , , | Leave a comment

Why Purple Pen?

People ask this question a lot. For those of you who don’t know, I run Purple Pen Writing Services. I provide marketing, content marketing, copywriting, and a host of other services to clients. But why did I name my business … Continue reading

Posted in Business, Writing Lifestyle | Tagged , , , , , | 4 Comments

Warning: Guaranteed Disappointment

When I first started freelancing, I paid for advertisements.  I rarely earned my money’s worth with directory placements or advertisements.  I also tried many of the freelancing sites like Elance, Freelancer, and others.  While I got a little work that … Continue reading

Posted in Business | Tagged , , , , , , | 7 Comments

Creating Your Own Publishing Company

In my last marketing post, I addressed the issue of creating the illusion of having a publisher by creating a publisher-in-name-only.  Now, I’d like to take a look at the alternative. In the contemporary marketplace, you can become your own … Continue reading

Posted in Business | Tagged , , , | 3 Comments