Tag Archives: marketing

Medium Matters

When it comes to publishing, there are many mediums to choose from, starting with long or short in one direction (up and down?) and continuing to print or online in a perpendicular direction (across?). The mediums you choose to write … Continue reading

Posted in Marketing | Tagged , , , , , , | 4 Comments

Timing Is (Almost) Everything

Two big things are happening soon. First, my website http://www.StephanieAllenCrist.com is getting a much needed overhaul at the hands of experts in digital marketing. Second, my memoir, Discovering Autism / Discovering Neurodiversity is being self-published in both electronic and print … Continue reading

Posted in Marketing, Self-Promotion | Tagged , , , , , , , , | 13 Comments

Taking the Time

I’m terrible at acting on my social media knowledge, so feel free to skip this post to avoid a “do as I say, not as I do” lecture. But I hope you stick with me to better learn from my … Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment

Marketing with Integrity

I don’t love marketing. A lot of the marketing I see is either founded on lies or on subtle deception. I don’t like that kind of marketing. And I don’t create that kind of marketing. My marketing is honest and … Continue reading

Posted in Marketing | Tagged , , , , , , , | Leave a comment

Trailer Time: Seasons Greetings

We’re all eager to get our books into the hands of our readers as soon as they’re ready. It’s natural, it’s normal, but it’s not necessarily a sign of marketing savvy. Okay, so this is a children’s book. I get … Continue reading

Posted in Marketing, Trailer Time | Tagged , , , , , , , | Leave a comment

The Other Side of Networking

When writers think of networking from a marketing perspective, they usually focus on building a network that can help the leverage the advantages of mouse-and-mouth marketing. Basically, from a marketing perspective, the primary advantages of social media are that consumers … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

Know When It’s Controversial

You have this idea. It’s a great idea that you build a whole series around. Or maybe the idea that pulls the series together comes after the first few books are written. It doesn’t matter, because it’s such a great … Continue reading

Posted in Marketing | Tagged , , , , , , | Leave a comment