Tag Archives: marketing analysis

Trailer Time: A Twist on Visual Appeal

While urban fantasy is a harder sell for me, it is also one of the more innovative sub-genres within fantasy today.  I guess it shouldn’t be surprised that the trailer I find to be, perhaps, the most successfully creative trailer … Continue reading

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Trailer Time: Non-Fiction Addition

Call it market research, call it a need for a change, but this time I decided to do a search for “book trailer autism” and discovered this trailer for A Regular Guy: Growing Up With Autism By Laura Shumaker. First, … Continue reading

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Trailer Time: Purpose-Driven Trailer

This week, I’m featuring a trailer for the Black Science Fiction Society’s Genesis: An Anthology of Black Science Fiction Book 1, in order to take a look at the purpose-driven trailer.  This trailer was produced by purpose-driven organization selling a … Continue reading

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Trailer Time: On Suspending Disbelief

As a Christian, I enjoy fiction that incorporates a Christian worldview into the story.  Not Christian fiction per se, though I read that, too, but I prefer stories in which the characters bring their own Christianity into the story.  Madeleine … Continue reading

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Trailer Time: Daughter of Smoke and Bone

Sometimes the best thing you can do is partner up.  This trailer is being released or hosted by The Johnson County Public Library (Johnson County, Indiana, USA).  I’m not sure whether they produced the book trailer or if the trailer … Continue reading

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Trailer Time: Lessons from an Evil Mind

The rules are simple:  I find a book trailer by an author I’ve never read and I analyze it for its marketing value.  This time it’s Lessons from an Evil Mind by Shawna Lynn. The title of the trailer claims … Continue reading

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Trailer Time: The Dawning of Power

So, I started my search from my browser instead of going straight to YouTube.  Mistake?  Definitely not.  The trailer for Brian Rathbone’s The Dawning of Power caught my eye.  Just to rehash the rules.  I’ve never read his work.  I’m … Continue reading

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