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When it comes to marketing, there’re two fundamental issues. 1) The work NEEDS to get done. 2) The work is ancillary to our REAL work. We are writers—storytellers or informers. Our work is to research, write, craft, and polish our … Continue reading
At this point you might be wondering how these myriad pieces could possibly fit into a single, cohesive business plan. You started by analyzing your situation. Then, I told you to diversify. Then, I told you to set some goals … Continue reading