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When it comes to marketing, word of mouth is the goal. No marketing campaign, no matter how well executed, no matter how expensive, no matter how thorough, can reach all the people who you want to move to try your … Continue reading
I’ve never fired a gun, so perhaps this metaphor is a stretch, but as I understand it buckshot is tiny pellet-like stuff stuffed in place of a bullet that scatters out from the gun, hitting a lot of things on … Continue reading