Tag Archives: Star-Crossed

Creating Expectations

Understanding genre and subgenre is important, because it gives you the knowledge you need to craft and defy readers’ expectations in ways that work.  You need to use this same understanding when you craft your marketing messages. In the trailers … Continue reading

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Thematic Score

You know how movies can have a great musical score playing in the background (or not so much in the background) that expresses the theme of the movie perfectly.  You can do the same thing in your books. No, no, … Continue reading

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Trailer Time: A Professional Peek

So, this week’s Trailer Time is going to be a bit different.  First, I’m going to show you two trailers.  Then, I’m going to tell you what’s right, what’s expected, and what’s wrong. The long version: The short version: Now, … Continue reading

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